APA   Click to copy
Tseng, T.-L. B., Huang, C.-C., Ho, J. C., Pennathur, A., Zhu, Y., Wu, C.-hsun, & Devaram, P. (2008). Autonomous decision making in customer relationship management: a data mining approach. In {IISE} {Annual} {Conference}. {Proceedings} (p. 721). Institute of Industrial and Systems Engineers (IISE).

Chicago/Turabian   Click to copy
Tseng, Tzu-Liang Bill, Chun-Che Huang, Johnny C Ho, Arunkumar Pennathur, Yingjun Zhu, Chun-hsun Wu, and Prashanth Devaram. “Autonomous Decision Making in Customer Relationship Management: a Data Mining Approach.” In {IISE} {Annual} {Conference}. {Proceedings}, 721. Institute of Industrial and Systems Engineers (IISE), 2008.

MLA   Click to copy
Tseng, Tzu-Liang Bill, et al. “Autonomous Decision Making in Customer Relationship Management: a Data Mining Approach.” {IISE} {Annual} {Conference}. {Proceedings}, Institute of Industrial and Systems Engineers (IISE), 2008, p. 721.

@inproceedings{tseng2008a,
  title = {Autonomous decision making in customer relationship management: a data mining approach},
  year = {2008},
  pages = {721},
  publisher = {Institute of Industrial and Systems Engineers (IISE)},
  author = {Tseng, Tzu-Liang Bill and Huang, Chun-Che and Ho, Johnny C and Pennathur, Arunkumar and Zhu, Yingjun and Wu, Chun-hsun and Devaram, Prashanth},
  booktitle = {{IISE} {Annual} {Conference}. {Proceedings}}
}